When I first started working with Foundervine, they were a startup that had experienced rapid growth over a few years. Their mission is to create entrepreneurial opportunities in underserved communities. They had recently undergone a rebrand and wanted to leverage it to produce a 5-year impact report. This report was intended to build brand awareness, increase funding, and serve as a versatile tool for pitch meetings and events.
One of the key elements of the brief was to avoid a corporate or cold feel. To achieve this, I utilised shapes and patterns alongside a broader colour palette to add an innovative and dynamic feel to the project. This approach ensured that the report was not only informative but also visually engaging and aligned with Foundervine's vibrant and mission-driven brand.
Central to Foundervine’s mission are the entrepreneurs they support. To highlight this, I incorporated large, impactful portrait images throughout the report to create a connection with the people they help.
